YAARZOO – Privacy Policy

Last Updated: 09-12-2025

Welcome to Yaarzoo, a social media platform designed for sharing content, connecting with people, and expressing yourself.
Your privacy is extremely important to us. This Privacy Policy explains how Max Play Digital Private Limited (“Company”, “we”, “our”, “us”) collects, uses, stores, shares, and protects your information when you use the Yaarzoo mobile app, website, or any associated services (“Services”).

By using Yaarzoo, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information to provide better services, ensure platform safety, improve user experience, and comply with laws.

1.1 Information You Provide to Us

• Account Information: Name, username, email address, phone number, password.
• Profile Details: Bio, gender, age, interests, profile photo, cover image.
• User Content: Photos, videos, audio, comments, messages, posts, stories, livestreams.
• Communication: When you contact support, submit feedback, or participate in surveys.
• Verification Documents (if required): IDs, business documents for creator programs.
• Payment Details (via third-party payment gateways): Transaction details, subscription data (we do NOT store your full card/bank details).

1.2 Automatically Collected Information

When you use Yaarzoo, we automatically collect:

• Device Information: Device model, OS, hardware identifiers, network details.
• Log Information: IP address, access times, crash reports, diagnostics.
• Usage Data: Interactions with posts, clicks, time spent in app, content viewed.
• Cookies and Similar Technologies:
• Session cookies
• Security cookies
• Analytics and advertising identifiers
• Web beacons, pixels, tracking URLs

1.3 Location Information

• Approximate location based on IP.
• Precise GPS location only with your explicit consent.

1.4 Information from Third Parties

• Login through Google/Apple/Facebook.
• Advertisers sharing performance metrics.
• Analytics providers (e.g., Firebase).
• Business partners using our APIs.
• Public information available online (e.g., suggested accounts).

2. How We Use Your Information

We use data to operate, improve, and personalize your Yaarzoo experience.

2.1 To Provide and Improve Services

• Create and manage your account.
• Personalize your feed and recommendations.
• Process payments and subscriptions.
• Enable messaging, comments, likes, shares, and interactions.
• Provide customer support.

2.2 For Safety, Security & Integrity

• Detect and prevent fraud, spam, bot activity, and harmful conduct.
• Review content for violations of our Community Guidelines.
• Verify user identity when needed.
• Monitor suspicious activity to protect users.

2.3 For Communication

We may send:

• Service notifications
• Account alerts
• Security updates
• Marketing/promotional messages (you may opt-out)

2.4 For Analytics & Improvement

• Understanding how people use Yaarzoo.
• Enhancing UI/UX, speed, and stability.
• Improving the recommendation algorithm.

2.5 For Advertising & Monetization

• Showing relevant ads.
• Measuring ad performance.
• Providing insights to advertisers (aggregated & anonymized data only).

3. How We Share Your Information

We do not sell your personal data.
We may share limited information with:

3.1 Other Users

Depending on your settings, your:

• profile,
• posts,
• videos,
• likes,
• followers/following,

will be visible to others.

3.2 Service Providers

Trusted partners who help us:

• host servers
• send emails/SMS
• process payments
• provide analytics
• store data
• moderate content
• manage security

3.3 Business Partners

For:

• advertising
• brand collaborations
• creator monetization features

We share non-identifiable aggregated data unless stated otherwise.

3.4 Legal Reasons

We may disclose data if:

• required by law, government, or court order,
• needed to protect safety, rights, or property of users or Yaarzoo,
• needed to enforce Terms & Conditions or prevent illegal activity.

3.5 Mergers or Acquisitions

If Yaarzoo is sold, merged, or acquired, data may be transferred to the new entity.

4. Your Rights & Choices

4.1 Indian DPDP Act 2023 Rights

You may:

• Access your personal data.
• Correct inaccurate information.
• Request data deletion.
• Withdraw consent.
• File a grievance.

4.2 Account & Privacy Controls

In the app, you can:

• Change profile visibility (Public/Private).
• Control who can message or follow you.
• Mute, block, or report users.
• Manage notifications.
• Delete posts permanently.

5. Data Retention

We retain your information:

• As long as your account is active.
• As required for legal, business, or security reasons.
• Deleted data may remain in backups for a limited period.

You can request deletion at any time through Settings or by contacting support.

6. Data Security

We use advanced security measures including:

• Encryption (in transit & at rest)
• Firewall protection
• Secure server infrastructure
• AI-based threat detection
• Two-factor authentication (optional)

Despite our efforts, no online service is 100% secure, and users should also take precautions.

7. Children’s Privacy

Yaarzoo is not intended for users under 13 years.

For India:

• Users aged 13–18 require parental consent when required by law.

If we learn we collected data from a child under 13 without consent, we will delete it.

8. Cookies & Tracking Technologies

We use:

• Cookies
• Device identifiers
• Analytics SDKs
• Advertising pixels

Users can manage cookie preferences through device/browser settings.

9. International Data Transfers

Your data may be stored or processed:

• in India,
• or in other countries where our service providers operate.

We ensure appropriate safeguards for international data handling.

10. Third-Party Links & Services

Yaarzoo may contain:

• external links,
• ads,
• integrations with third-party apps or websites.

We are not responsible for their privacy practices. Review their policies before using them.

11. Changes to This Privacy Policy

We may update this policy periodically.
If changes are significant, we will notify you via:

• email,
• in-app notification,
• or a policy update banner.

12. Contact & Grievance Officer (DPDP Act Compliant)

Grievance Officer
Max Play Digital Private Limited
302, IJMIMA Building, Behind Infiniti Mall,
Off Link Road, Malad (West), Mumbai, India
Email: grievance@yaarzoo.com
You may contact us for:

• privacy complaints
• data access/deletion requests
• policy clarifications

13. Consent

By using Yaarzoo, you acknowledge:

• you have read and understood this Privacy Policy,
• and agree to the collection and use of your data as described.